HRus Partners (license number 414) on behalf of our client, an international FX Firm, we are currently looking for a results-driven Digital Marketing Specialist PPC to join their expanding team in Limassol.
Key Responsibilities:
- Plan, create, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and DSPs (Demand-Side Platforms).
- Implement geo-targeting strategies to optimize campaign reach and relevance in key markets.
- Conduct in-depth keyword research to identify high-performing and competitive keywords.
- Monitor and optimize campaign performance to maximize ROI, CTR, and conversions.
- Create compelling ad copy, visuals, and landing pages to boost lead generation and retention.
- Set up and manage tracking tools, including Google Analytics, Tag Manager, and conversion tracking, to analyze campaign success.
- Develop SEO strategies that complement PPC efforts, improving organic search performance.
- Manage and optimize local campaigns, ensuring success in targeted regions like Egypt, Malaysia, and other key markets.
- Handle online reputation management, applying strategies to mitigate negative feedback and promote positive brand sentiment.
- Stay ahead of industry trends and explore new digital advertising opportunities.
- Collaborate with internal marketing teams to align PPC strategies with broader company goals.
What makes you a great fit:
- 3+ years of experience managing PPC campaigns (Google Ads, Bing Ads, social media).
- Expertise in Google Ads Console, Tag Manager, and SEO tools (Ahrefs, SEMrush, Moz).
- Strong analytical skills to track metrics (CTR, CPA, conversions) and drive insights.
- Experience in financial services/fintech campaigns is a plus.
- Proven ability to manage multiple campaigns under tight deadlines.
- Skilled in creating high-converting ad copy and landing pages.
- SEO knowledge (on-page/off-page) to complement PPC efforts.
- Experience with DSPs, geo-targeting, and audience segmentation.
What we offer:
- Extensive learning opportunities, such as professional training and certifications.
- Monthly health & Wellbeing allowance.
- Outstanding team-building experiences and community gatherings.
- Hybrid Option.
- A collaborative and forward-thinking work environment.
If you think that you can be a good fit for this position, send us your CV to careers@hruspartners.com