Responsibilities:
• Develop, implement, and manage PPC campaigns across various platforms (e.g., Google Ads, Bing Ads, social media ads).
• Conduct keyword research and selection for PPC campaigns to maximize ROI.
• Monitor and analyze campaign performance metrics, making data-driven decisions for optimization.
• Manage ad budgets, bid strategies, and targeting settings to achieve campaign goals.
• DSPs
• Push notification and pop under ads
• Lead Generation
• Collaborate with the marketing team to align PPC efforts with overall marketing strategies.
• Stay updated with industry trends and best practices in PPC and digital marketing.
Qualifications:
• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 2-3 years of experience in PPC management, with a focus on the financial industry.
• Proficiency in PPC platforms and tools (e.g., Google Ads, Google Analytics, SEMrush).
• Strong analytical skills and ability to interpret complex data sets.
• Excellent communication and teamwork skills.
• Proven track record of managing successful PPC campaigns.
Preferred Skills:
• Experience with A/B testing and other methods to optimize PPC performance.
• Certification in Google Ads or other relevant PPC platforms.
• Knowledge of additional digital marketing channels (e.g., SEO, content marketing).
We would love to hear from you with an email at careers@hruspartners.com